Do you realise that majority of your content is DOA or Dead on Arrival? Business firms, individuals and other brands are generating a ridiculously high amount of content almost every minute. Doesn’t that mean that your content is simply getting lost in the crowd? Each and every online marketing profession will agree to the fact that the success of content marketing campaign is decided by high quality content.
Then why is majority of your content failing? What is it lacking? Is what you think quality content is, entirely wrong? Here are few characteristic traits of high quality content.
1: Data defines good quality content
It should be data on which you should base your explanation of quality content. Any other definition that you have will be just based on a biased opinion. Content writing experts say that data is the only possible way to differentiate between a unicorn content and donkey content. Unicorn content rank well in Google search engine rankings and they even generate engagement, traffic and of course leads. Donkey content is both considered as average and below average content. Sadly this constitutes 97% of the entire content in the industry. Donkey content is never going to achieve the status of unicorn content.
2: High quality posts should reach out for the marketing goals
How much do you exactly get out of good quality content? You should measure it in this way rather than how much time and effort you put into writing it. You have to understand the fact that unicorn content can either be long or short, it may not have any images or it may have 10 images, it may have few spelling mistakes or it might have perfect grammar usage. The ultimate thing to see is whether or not your content accomplishes the main marketing objective, whether or not it generates conversions, leads and traffic.
3: Good quality content should perform well in Google rankings
You must be aware of the fact that Google utilizes machine learning as a portion of its new RankBrain algorithm and this is leveraged for every single search. Machine learning has this characteristic feature of always giving high importance to high engagement. Now that you don’t know what high engagement is, it is an amalgamation of click-through rate and the time people spend while engaging in your content. CTR is extremely important for SEO because for every 4% of rise or fall on CTR that you may witness, your position can go up or down very soon.
4:There will be enough social engagement in quality content
How about the organic engagement that you expect on Facebook? Creating the right kind of engagement is everything. Facebook’s Machine Learning gives more favor to the popularity of the content over the popularity of authority. If there is fake news, this is obviously bad and all users are against it but you can still learn from any fake news. If you wish to target the attention of social media, your content needs to create that emotional response.
5: Conversion rates will be more with good quality content
This is almost a no-brainer that good quality content will have higher conversion rates. If more and more people will click on the post, it will clearly imply that they will probably convert. That may include either filling a registration form or signing up for a webinar or purchasing a service or product.
Therefore, if you still don’t find your content gaining the required attention, you should check whether your content meets the above listed requirements. Make changes to convert more.
Content marketing can have an almost viral effect when someone does it right. The term “right” can mean that:
- The keywords have scarce-but-strategic placement.
- The content is engaging.
- The data is accurate.
- The page provokes thoughts and feelings.
The last paragraphs of the content should also lead to an action or reaction from the reader. Content creation isn’t a one-size-fits-all task that anybody can do. It may seem easy, but it isn’t. Therefore, businesses should consider putting forth a significant investment to ensure that they receive content that can assist. Sometimes, business owners must make some sacrifices so that their companies can flourish in the end. Using a well-established content provider is the key to meeting the king.
Quality vs. Quantity
There used to be a time when quality ruled the content marketing world. Businesses were only concerned with using content that stuffed keywords into the text to attract web crawlers. These articles would act as a slab of meat in a pool full of piranha. The websites that threw the most “meat” in the pool would receive the most “bites” from the piranha.
What webmasters didn’t realize was that Google was watching everything. Google noticed that businesses were using poor-quality material and black-hat practices to increase traffic even if the traffic had nothing to do with their products and services. Google changed the algorithm in response to such manipulation. Penguin, Panda, and Hummingbird are updates that all but eliminate pages that contain keyword stuffing and other such practices.
Content marketing can still be fruitful, but the documents must contain useful information. Visitors should be able to leave an article or blog with a piece of data that they didn’t have before and a desire to seek additional information, goods, or services from the suggested sources. Quantity has little to no bearing on page rank anymore. Quality still works, but copywriters must learn new tactics so that they can survive in a world where the requirements and standards continue to increase.
Getting High-Quality Content
The best way for a business owner to find articles and material that will serve the intended purpose is to seek content from locations that host high-star writers. Clients can rate writers based on the quality of their content. Once you find a content marketing service that works well for you, you can sit back and watch your business grow.
Join HireWriters and you will have access to 1000’s of talented Writers and their content. You can have articles written, articles re-written, have text proof-read for you, get people to research topics or even get your concepts, ideas or suggestions well written and documented in clear English.